Current:Home > MyUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -WealthSync Hub
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-20 15:45:00
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (48724)
Related
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Woman allegedly shoots Uber driver, thinking he kidnapped her and was taking her to Mexico
- The CDC is helping states address gun injuries after years of political roadblocks
- American Climate Video: Hurricane Michael Intensified Faster Than Even Long-Time Residents Could Imagine
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Big Brother Winner Xavier Prather Engaged to Kenzie Hansen
- Alaska’s Soon-To-Be Climate Refugees Sue Energy Companies for Relocation
- 3 dead, 5 wounded in Kansas City, Missouri, shooting
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Ted Lasso's Tearful Season 3 Finale Teases Show's Fate
Ranking
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Montana bridge collapse sends train cars into Yellowstone River, prompting federal response
- 'Forever chemicals' could be in nearly half of U.S. tap water, a federal study finds
- Cheer's Morgan Simianer Marries Stone Burleson
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- Drought Fears Take Hold in a Four Corners Region Already Beset by the Coronavirus Pandemic
- The Black Maternal Mortality Crisis and Why It Remains an Issue
- Sister Wives' Kody and Janelle Brown Reunite for Daughter Savannah's Graduation After Breakup
Recommendation
Why members of two of EPA's influential science advisory committees were let go
Endometriosis, a painful and often overlooked disease, gets attention in a new film
These Top-Rated Small Appliances From Amazon Are Perfect Great Graduation Gifts
Al Pacino Expecting Baby No. 4, His First With Girlfriend Noor Alfallah
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
California library using robots to help teach children with autism
Studying the link between the gut and mental health is personal for this scientist
Orlando Bloom's Shirtless Style Leaves Katy Perry Walking on Air