Current:Home > NewsAdidas finally has a plan for its stockpile of Yeezy shoes -WealthSync Hub
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-15 19:09:41
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (78351)
Related
- Average rate on 30
- A Furious Industry Backlash Greets Moves by California Cities to Ban Natural Gas in New Construction
- Have you been audited by the IRS? Tell us about it
- Inside Clean Energy: Real Talk From a Utility CEO About Coal Power
- Where will Elmo go? HBO moves away from 'Sesame Street'
- New drugs. Cheaper drugs. Why not both?
- Don't mess with shipwrecks in U.S. waters, government warns
- Is it Time for the World Court to Weigh in on Climate Change?
- Rylee Arnold Shares a Long
- The Best Waterproof Foundation to Combat Sweat and Humidity This Summer
Ranking
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Oppenheimer 70mm film reels are 600 pounds — and reach IMAX's outer limit due to the movie's 3-hour runtime
- Wind Energy Is a Big Business in Indiana, Leading to Awkward Alliances
- Cardi B Calls Out Offset's Stupid Cheating Allegations
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- SAG actors are striking but there are still projects they can work on. Here are the rules of the strike.
- YouTuber MrBeast Says He Declined Invitation to Join Titanic Sub Trip
- To Stop Line 3 Across Minnesota, an Indigenous Tribe Is Asserting the Legal Rights of Wild Rice
Recommendation
Nevada attorney general revives 2020 fake electors case
Maine aims to restore 19th century tribal obligations to its constitution. Voters will make the call
Step up Your Skincare and Get $141 Worth of Peter Thomas Roth Face Masks for Just $48
Silicon Valley Bank's fall shows how tech can push a financial panic into hyperdrive
Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
What is a target letter? What to know about the document Trump received from DOJ special counsel Jack Smith
There were 100 recalls of children's products last year — the most since 2013
RMS Titanic Inc. holds virtual memorial for expert who died in sub implosion